Their users can "buy and sell Bitcoin" and pay "no fees". How does Paypal make money? "From the spread". The difference between bid and ask. And who sets the spread? Drumroll ... Paypal!
Since you cannot transfer your bitcoins out, when you sell your bitcoins, Paypal pays you whatever they like.
So far, Paypal only offers this in the United States. And do the Americans take this offer? Yes! They buy over a billion dollars worth of Bitcoin per month on Paypal. If this continues, it means that every American from toddler to senior buys $50 worth of Bitcoin per year.
Other companies in the finance industry will want the same free lunch. Run on crypto in 3..2..1..
This will continue until the first companies will start to offer you to transfer your crypto out. Then slowly the market will normalize. Now everyone has crypto. In their paypal/mastercard/bank/whatever account and/or in their own wallet.
Looks like chances for broader crypto adoption are pretty good.