It's very simple. Apple claims that 30% is required to pay for the infrastructure they use to vet submitted applications. Anyone that has automated anything with software will have a strong clue that this claim is absolute rubbish.
All they have to do is stop being ultra-greedy about their royalties. That's literally it, and they won't. They won't relent.
So what's an alternative that a state law can enforce? Allow third party app stores.
Third party app stores are the less attractive option that can be enforced by laws, so that's what North Dakota is attempting to do here.
If third party app stores do exist for iOS one day, you won't be required to use them. They only need to be an option.
All I’m getting at, is it’s naive to boil what they do for that 30% down to “they automate some software”.
3%, MAYBE. Maximum.
See my reply to your sibling comment for a more detailed explanation of my perspective, if you wish. Makes no sense to repeat it here.
I have run product teams as well as run production customer facing networks. It is never as simple as your comment says. While I can GUESS on 20+ years of experience in the space that Apple is likely making a nice profit on their cut, I in no way believe it “free”.
Also please tell me why a company is not allowed to profit on their work? Where is the bill to open the Google Play store, or the Samsung store, or the XYZ store for your TV apps?
I personally am very happy with the knowledge that in general the Apple Store is safe for my non-techie wife and kids. I cannot say the same thing for Google that my in-laws use, having been forced to remove the spam apps the Google store happily allowed them to install. Reviewing an application is not a 100% software / script driven function. Apple seems to set the bar on quality and trust for that. I am happy to pay to live in that system.
This is being driven by someone that is pissed at Apple because they could not deal with the terms required to provide an application in the Apple ecosystem.
All Apple need to do is allow sideloading, just like everyone else does. Anyone and everyone can continue to use the app store all they want, but there must be a way around (sideloading) if apple want to avoid the threat of laws like this.
Stop being a blind fan for a few minutes and think. No one is suggesting that the app store go away. No one is saying that apple must give away access to the app store for free. All anyone with a valid complaint wants is a single viable way to load apps and accept payment without going through the app store. THAT'S IT. THAT'S LITERALLY THE ENTIRE ASK. It's not a lot to ask for given that literally every other consumer device you mentioned allows exactly that and has from the beginning.
Apple fans act like it's impossible to provide this or unreasonable to ask for it. Everyone else recognizes that this is a valid thing to allow your customers to do. Apple says "nah, screw the customer" and the apple fans just go "oh apple, you're so wise and sexy" and I simply don't get the lust some seem to have for that company.
The average Apple customer does not feel they are being screwed by Apple because they do not support side loading. If they did they would not buy the product. I am willing to bet the % of the install base or really people that side load on Android is insignificant vs the daily user base.
Oh I am not a blind fan. I am someone that has been in all the roles from support to development to product management. I have done this long enough that I think about the cost (money, man hours) for the simple thing that everyone seems to think is obvious until they pull it apart and understand the real details involved.
It is apples stranglehold over the handsets that individual people own that is the problem.
You have to pay to buy the phone, then you aren't even free to do what you want with it.
If you don't understand in your bones why that is bad, there is absolutely nothing anyone can say to change your mind. So, why are you taking time to be a part of a discussion when you have no intention of listening to the other side? I don't understand internet people...
The only thing people who complain about this want, is just a tiny bit of freedom to develop and install apps on their phone without the app store IF AND ONLY IF THEY WANT TO DO THAT SPECIFICALLY.
I really don't understand why apple or apple fans are against this. It hurts no one and it gives a tiny bit of freedom to that tiny number of people who want this additional freedom.
If anything, this would increase iphone market share.
You can choose to vote your view buy not buying Apple because of this. If enough people agree with you and it hurts Apples market share then they as a company can choose to add the feature.
The government does not have the right to mandate side loading as a feature anymore then they have the right to tell you what color your background screen must be.
I understand that you feel Apple should support the installation of 3rd party software because you feel it’s the right way to do things. The point is your feeling about this has no impact on what you can legally force a company to do and it is that simple. You just do not agree because it is something you want. You are welcome to start a public campaign to change Apples mind. You are welcome to achieve enough wealth that you can take a board seat and force change. What you should not be allowed to do is pass some stupid law tell me or anyone what features to build in my product when there is no associated hazard in not doing so.
Why doesn't apple WANT to do it? Why don't they WANT to do the right thing by their users? Why do they demand the right to lock-in everyone to the app store? Why must everyone who does business "in their neighborhood" have to bribe the local gangs to be allowed to continue to do business?
They want to do the wrong thing, and enforce a tax on everyone who chooses their platform. They need to be forced into doing the absolute bare minimum portion of the right thing. I don't even care if zero users ever take advantage of it. The option to avoid paying the mafia while selling stuff in that neighborhood needs to be there.
Also, the ability to install software on the device exists. There are layers on top of that which enforce how it is done, such as requiring that the software is signed by apple and delivered by the app store. Those additional layers are not required, and can be made optional. It won't require a huge development effort to enable what is being asked. Everyone else managed to do it easily.
Also once again it is not a small effort to do what you want. Do you know what the current dev-test env looks like at Apple? Do you know what the code path is to turn on and off security? What do you do here? Implement a feature to allow the user to install unsigned software? Okay so you turn off the protections, does that disable the wall between apps? Is that okay? Is it okay to say well if you disable this the way the system is written all protections come down, so anything you install can read your keychain and all your passwords? How long will the EULA be when you want to press that button? What happens when someone does this scream to the media and the courts? Who is going to pay to write the code for this and the lawyers and the test team? You want to force a company to write code because it is something you want yet you are unwilling to admit that it is not free. Where does it stop, I mean I really want an iPhone that matches my car color. I guess I should get a law passed to force phone makers to support custom colors? I can get a phone that is not Apple to match my car color as everyone else has seem to do it, so why not force Apple? It’s easy right? The truth is that it is not simple, it never is. It is never just a matter of a little software.
The fact is there is no legal or moral reason for the government to be involved in this market based decision. The market here is not a monopoly, there are other players and the consumer has a choice. Just because you have an issue with it does not make it meet the legal requirement for the government to become involved. Your outrage on this issue is a false premise that fails the test of harm to the consumer.
You are welcome to use another companies product that supports the feature that you want.
https://www.theregister.com/2020/12/10/south_korea_activex_c...
How would you like to be required to use ActiveX on IE6 in 2017 for banking? The government mandated this control back in 1999 and everyone had to use it. They only killed it in 2020.
If Facebook then decides to only sell on their app store - go use another social network. If Epic does the same - go play different games. Same with your bank, your supermarket and your taxi service - you get to decide who you do business with... unless you're an app developer. In that case you only have one choice: Ignore half your potential customers or follow Apple's shitty rules to the letter and still risk them kicking you out on a whim.
Apple owns roughly 50% of the US phone users. That's too much market power to ignore. They're going to be forced into opening up eventually.