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A love the idea origin breakdown on slide 17.

Over half of the product ideas (~57%) came from experiencing a problem/issue firsthand.

The percentage tips to ~90% if you also include experiencing a problem/issue secondhand (through friends, clients, customers, etc.).

A measly 8% came from research alone.

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Would be interesting to see MRR + growth based on this.

Yes. The origin of idea is the easy part.

Personally, I procrastinate starting a product/service because I feel that I have to have an amazing idea before I get started. (There's nothing new under the sun.)

As this slide reinforces, though, a given person already knows many problems/issues that could be used as a starting point in a product/service endeavor.

Same, especially when there are competing companies well under way.

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