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Agree, building this in 2021 is not a good use of data engineering time.

As well as the SaaS packages like Amplitude and Mixpanel, you also have great open-source tools and platforms for mobile and product analytics like PostHog (https://posthog.com/), Countly (https://count.ly/) and Snowplow (https://snowplowanalytics.com/).

Disclosure: Snowplow co-founder.

I regularly see a lot of GA analytics on HN.

How does your solution compare to Matomo ? I feel the interface is extremely dated and not intuitive but that just might be me.

Why is Matomo so rarely cited ?

cofounder of analytics company says it's not worth building an analytics solution.

I welcome the competition.