collecting the data isn't the problem, its the analysis thats annoying. ie. this only gets you so far:

> Small bootstrapped HTML page to view the stats, no pretty graphs or anything, just numbers.

Maybe I want to see the number of some custom event per week, ok, now show me number per session, then break it down by country etc etc. I guess you could export the data to some BI tool and create a bunch of reports, but that is a bit of a hassle, especially since in anything but a very small company the people who most want to do this analysis are going to be non-technical. Are you going to assign engineering resources to sit around making reports full time? Much easier to just use google which 1) has all this built in 2) people already know how to use