Ultimately, most of this comes down to your risk tolerance - how much is quality covid protection worth to you? I agree that looks are more likely to be the barrier there than $85, which as you mentioned is high relative to cheap disposable masks but low relative to how bad covid is. Regarding looking weird, I can only point to our product reviews where users consistently find that they are, to their surprise, not treated like aliens: https://narwallmask.com/products/narwall-mask#reviews
Re; filtration, we link to a test data sheet showing that the filter material is tested by Nelson Labs, a major lab testing company. I'm not sure where you get the 0.4um or 1um numbers from - the particle size we test to is 0.1um, and the viruses used in Nelson Labs' VFE testing are much smaller than that (google "Nelson Labs VFE").
Back in the 70s or so, they thought 0.3um was the most difficult size particle to filter, which is why the standards test for that; since then, studies have shown that 0.1um is actually slightly more difficult, but everything in that range is near the bottom of the parabolas and tends to be very close.
I can try to link to some papers on this later but I'm on mobile right now.
Our size guide is next to the size selector on our website; I'll try to make that easier to find.