It's a while since I read that article, so I may forget some details, but I do recall that I found it pretty stupid. It somehow assumes that it would be harder to find out what the regular working hours are in a country are than it is to find out what time it is in that country, possibly
in addition to what the regular working hours are.
If Google today tells me, "It's now 5PM in Singapore", with no time zones it could just as easily tell me "Regular working hours in Singapore are 12-20".
OK, so that's two numbers to remember rather than one, but come on. Thing is, what a certain time means varies wildly country to country, and from person to person anyway. My Swedish friends eat dinner at 17:30. My friends in southern Europe eat dinner at ~22:00.
Unless I know who I'm calling, and their regular hours I have no idea if it's OK to give them a call at, say, 07:00 or 22:00. So I need extra information about them anyway - and that information wouldn't be harder to package in a world lacking time zones. In fact, it would be easier, since it'd contain only one element (times available) rather than two (times available plus timezone).