Hi there! Totally agree! We have currently tried google forms, website fb widgets. The feedbacks were usually generic. How do you think we can go about positioning the tech to maximise feedback?
Hard to give expert advice, but if you can “instrument” your product (software I assume) to measure and report on customer usage, that’s a good start. That would be at the micro level. At the macro level, you might keep track of how customers interact with your company, with social media, with marketing campaigns or with product workflows. Good luck!