This made me wonder:

Is there a parallel between the advertising industry and their ever increasing quest to mine more data and the games industry with their incessant need for DLC, microtransactions and whatnot?

It seems that middle-management/VC's in both of these industries are pushing the same processes (or could we use "dogma"?) without any empirical evidence that what they are doing is the right thing, all the while patting each other on the back because that's the way everyone else does it...

Edit: edited for clarity