I think GP post has a point. I've noticed people use Google really differently from how I do. E.g. I would go search for "figure concave" while my brother would search a longer phrase.
Also, speaking of people behaviour, it would not make sense to search everyday for "cute animals", but the volume of searches done for new things people discover as they get older would make more sense. I mean just look at search trends for things like "hydroxychloroquine" for example (and that's not to mention people who get it wrong, i.e. other factors for differing search queries too)
Also, other languages can change the queries depending on how you phrase the sentence too. Add to that the people using other ways to search instead of just visiting google.com and I think you can get pretty close to 10%.
If fingerprinting is the reason, 15% would be a figure too low I surmise. Would that be the case I think that would make probably 20-25% of searches rather than 15%.
It could very well be that they do classify fingerprinted search differently only in some countries and not others? That would/might explain the 15% figure.
I might be wrong and under-estimated fingerprinting techniques for Google. If they have really good fingerprinting techniques, that would reduce the estimate I have in mind to a better number (close to 15, maybe?)