Creative and unique uses of QR Codes
blogof.francescomugnai.com
blogof.francescomugnai.com
I was at a major mall here in South Africa, and a chain store, Woolworths, had a large QR code stuck to its window. I use a low-end Blackberry (a typical phone around here), and I have a few different QR apps installed. Helpfully, the blurb under the QR code even recommended a reader.
Problem was, my camera/app combinations could not read the code. It was large, so I had to step away from the window to get the whole thing in focus. When I tried, people walked in front of me, blocking my view, and something (glare?) confused the readers. I gave up after a few minutes.
Would a better phone have made a difference? Probably. But my phone is quite typical of the type found in the target demographic. People who are exposed to frustrating experiences like mine are going to be put off.
I hope the people who do T shirts, scarves, etc, actually pay attention to the readability of their codes.
Here's someone else blogging on the Woolworths campaign - but unlike him, I doubt we will see much more QR from Woolworths for a while: http://www.marcforrest.com/2011/03/14/woolworths-climbs-on-t...
Is this actually useful, beyond the fad's lifespan?
I have not seen a situation where I have thought this idea really fits
Someone started putting a QR code on the bottom of their email, I scanned it and it turned out to be a link to their vcard? Why not just put on a link to the vcard?
Pointless to me that!
Are there any devices that can recognise something as a QR code, as soon as it they are switched on?
If you could switch a phone camera on (an easy operation on most phones), and, when pointed at a QR code, it automatically figured out that it was looking at a QR, and decoded it, I think QR codes stand a chance. Otherwise, I would tend to agree with you, at least for consumer consumption.
Airlines have been using QR style codes for years for bags etc so they can probably find a use for them.
I'm all for advancements in technology but I somehow feel that this is a fad that will pass quite quickly unless they find an actual use for it
http://blog.cloud.tv/2011/05/18/1000-installs/
It helped us get our first ~1000 users...
And what good is reading a URL in plain English?
"Find this device online: {QR Code}" is better than "Visit http://www.example.com/cms/products/industrial?product=09278...
Actually quite a timely post, as I was just playing with the QR code for signing up to my newsletter.
The only data point I can give is that they are everywhere in Japan's cities.
Seriously, I just don't get how this has even become so popular? It's a glorified barcode?
I don't think that'd work in real life.
Edit: Yeah, ok, it probably would, they're 4 separate QR codes, not 4 parts combining into one. It was hard to see on the original image.