Hey, Braden one of the founders. It's a good question, and a question that gets asked a lot. Out of curiosity would you trust a more established company like Auth0 or Firebase? We hope to gain developers trust over time, and we want to build a tool that makes it dramatically easier to build out session management, and a lot of these user flows.

A similar question that was asked only a few (10?) years ago, was "why would I trust a third party with my credit card data?" And now it's something that people don't think twice about, because of all the regulatory challenges around storing credit cards, and how bad a breach is.

We see auth, and more generically, basic user data, as a corollary to that. With User Data regulations popping up in different countries (GDPR/CCPA), in the next 5-10yrs, we think it will become pretty common place to use a service to offload some of these gnarly responsibilities.