These are exactly the cases that worry me. ML / AI is not ready to be used like that. IDK if it ever will be, but they are already using it in production anyways.
They've applied ML to discern status updates from emails. They've applied ML to recognize speech fairly accurately... This kind of behavior seems far too unsophisticated for that. In the Twitter thread some people are suggesting it's something to do with politics. If that's so, then it likely means hands-on-keyboard-finger-on-scales thing a human would cause.