And a good investment. For example, an 86,000% return on $43,000 in campaign donations: https://truthout.org/articles/you-too-can-buy-a-congressman/.
The dollar amount may be relatively low, but the value to an incumbent politician is that wealthy stakeholders will not fund a challenger.
They also aren't able to factor in independent expenditures (especially direct independent expenditures), or facilitation of donations (bundling) as opposed to direct donation, as well as the credible threat of doing those things, as well as direct donation, in the opposite direction.