It's a concerning change and I don't see it getting better. Maybe it's "corporate journalism" that is problematic.
The difference is now we have better information infrastructure and they can't make things that are disagreeable quietly disappear [0] so easily. The disappearing news story isn't a new act; what is new is now the story can linger despite that.
What you describe is how it's always been. Current "cancel culture" is nefarious as it actively tries to remove other's ability to access it. "Cancel culture" is authoritarian and undemocratic.
Companies can't literally speak as in vocalize as a person, but they can, as entities, create the equivalence of speech in the societal sense, and shifting the arbiter of truth to the state will simply centralize that power in an entity that, in addition to dominating the marketplace by default - you can't exactly pick where you're born, nor where you can move to realistically for the most part - they can bring real consequences. Deplatforming is child's play compared to actual imprisonment or getting pushed out of an airborne helicopter.
Journalism exists in the market economy, so other market forces counterbalance - consumers, other corporations.
Journalism also exists under government regulation, despite strong legal protections.