As a counter, I think free plans are the way forward. ProfitWell, Canva, Mailchimp, etc are all leaders. Freemium is how you win. I broke down my thought process here: https://www.chrisfrantz.com/how-to-kill-a-unicorn/
The intent was to say in a convoluted way: focus on those that value your business, and in particular focus on paying customers (the higher the better). In general it's better to have fewer customers that pay more and pamper them.
If you have millions of users the story is very different of course.