My perception of machine learning as a mere dabbler myself is that "machine learning" is just a sci-fi name for what's essentially applied statistics. In places where that is useful (e.g. clustering ads by feature similarity to highlight unclassified ads that appear similar to known trafficking ads), then machine learning is useful. It's not necessarily as one-size-fits-all as, say, networking or operating systems are, but in cases where you can identify a useful application of statistics, machine learning can be a useful tool.