I contributed my inputs to the discussion threat that raised the issue of "community" branding.
What I said was: keep the current libreoffice as is because that is what it is. Additionally, go and create another "business office" or whatever you care about but leave libreoffice as is.
The businesses behind this move, collabora et al see libreoffice as another "market" they need to acquire. Foss be damned.
During this time, I learned that all the "donations" to tdf are used for "conferences and shit" instead of what as donors we assume it would be used for, "paying developers" because of some stupid quirk, they cannot "compete with businesses" or other nonsense.
I have started using calligra office and it has been a similar experience. Nothing to write home about but still not depressing as libreoffice gets at times. I dont know, onlyoffice flipped against the "community edition" by restricting features and I feel LO going there slowly because of "early business advanced features" in the business edition that would come because of this change. That leaves us with calligra office suite which is still holding out but yeah, my money is now on that. Note: i have been a OpenOffice /libreoffice user since 2008 I think so I have been using it for over 12-13 years.