It makes it enjoyable to drive for whatever reason, there's something that makes me feel good and powerful when I drive it (note that my girlfriend tells me I drive like a grandma). It's a comfortable car to drive, and it's pretty dependable in the long term (so I've heard, never owned one long time personally). Also it's a super useful car for carrying things around, helping friends move, etc.

Not surprised at all that two comments here defending the huge size talk about how it makes them feel special.

Personally, I think people look like idiots driving around monster trucks for fun. Unless you're actually having big shit to a construction site.

Sad that Ford had to start making the Ranger huge too.

Go sit it one of them. Its like a throne. They are amazing. There is a reason they are the best selling vehicle.