56.000+ Tweets in 3 Days. I think one of the best Twitter Campaigns.

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10 points·mdariani··4 comments

Please let me know, if you know other popular low budget campaigns on twitter or post them here on hacker news. thx and enjoy the video.

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Why is "we reached 3.6million people" a legitimate statistic, when all they did was end up in 3.6 million peoples timelines? They can't measure actual people reached, it would be like saying "I sent 100,000 emails, therefore I reached 100,000 people".

Looking at Lady Gagas twitter (10m followers, average celebrity) when she tweets a link it gets ~100,000 clicks, 1%, so to suggest 3.6 million timelines is 3.6 users "reached" (where reached means actually engaged) is silly, it'll be closer to 36,000 assuming Lady Gaga is a good example.

I have ~600 followers on Twitter and when I tweet a link, it usually gets ~80-100 clicks on it, well over 1%. Just because Lady Gaga doesn't have a high rate of people clicking links, doesn't mean that it applies across the board.

Yes, but the largest portion if the people involved (that make up the 3.6 million) were celebrities. I personally see a similar conversion rate to you, I have 300 followers and get ~50 clicks.

please share similar campaigns below in the comments or post them on hackernews. would be great. thx.

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