I haven’t gone for ads since then.
Perhaps my target audience are also the kind that are likely to use ad blocking, or ignore ads in general.
Perhaps my use of ads was rubbish...
Too much competition nowadays!
In the end all you need is one post to go viral (or hit the front page of HN) and it is off to the races for a while.
I've decided to put that money into my content.
Geek out a bit on camera and audio equipment.
Hire a part-time editor for videos and podcast.
Buy some e-books off gumroad.
I think I'm happier for it.
[1] - https://gumroad.com/l/staff-engineer
[2] - https://www.taschen.com/pages/en/catalogue/graphic_design/al...
[3] - https://gumroad.com/dvassallo#PBkrO
[4] - https://www.goodreads.com/book/show/55614257-this-is-a-swedi...