> how long time it takes doesn't really matter
It might be a bit of a red herring but build (and thus deploy) times absolutely do matter.
Going from a 30 second deploy to a 2 minute deploy to a 30 minute deploy has severe impact on your workflow, how atomic your changes can be and how immediate your feedback loop is.
I think (without data but from my own experience) it's one of the most massive underlooked productivity-sinks especially in web.