Why do so many brands change their logos and look like everyone else?

Maybe color digital ink has become too expensive during these austere times...

Kidding aside, even if that represents a biased selection, there are some for which I cannot imagine why they went from an identifiable brand-typeface to non-descript type face that is detached from previous branding.

I read somewhere, can't remember, that there is an "anti-branding" trend going on because something shows flashy or distinct brands are no longer a sign of trust. When companies can buy and sell parts or entireties of other companies, and "cancel culture" can potentially destory a brand at a moment's notice, maybe there is little to no point in pushing or mantaining a brand more than the minimum.

Designers and marketers need to justify their existence somehow.

It's called "going with the times" or "following trends". The logos are still sufficiently distinct, but the old ones all looked outdated.

My favorite example for logo updates are car makers because they're all so conservative with them. In the last 20 years they all had 3D-shaded logos because that was hip and cool (I guess), but nowadays it looks outdated and cheap (like the old tech logos), which are usually not associations you want for your products.

Simple branding consultants have a cycle. Pick a new best practice, sell rebranding to every company you can. Once out of buyers, repeat.

What was that Tom Scott thing about the Helvetica Logo Company?

Something was off about the “after” column of brand logos, so I went to open the Facebook app:

- The app logo is the lowercase f

- the top left corner of the app display “facebook” in lowercase. So does Facebook.com

Are there other logos in the article that are wrong? Facebook doesn’t use an uppercase font for their logo.

some rebrandings are just ridiculous