I love this. Being scrappy is one of the best qualities among entrepreneurs. The attitude of "do anything" to succeed usually results in success not to mention it is one of the characteristics that PG looks for in founders.
> Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000
- http://business.ftc.gov/documents/bus61-can-spam-act-complia...
If it was outright illegal then they'll have to face the repercussions of that, but I doubt they'll lose much sleep feeling bad about what they've done.
Really? Personally, I hate spam.