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Windows 95 BSODed on demonstration in face of Bill Gates. Did not make it any less successful.

How do you know? It certainly did long term damage to the brand.

The demo didn't. A decade of crashes in the field did.

> The demo didn't

How do you know? People still remember it 20 years later.

First impressions do count and the BSOD surely would have done at least short-term damage to the product & brand reputation.

Windows 98 in fact.

USB stack error I seem to recall, can't remember if it was a scanner or a printer they plugged in.