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Comment by uniqueid | Hacker News Reader

  If you watch different keynotes, you can see that he had different emotional ramps depending on whether it was a product he was totally into or not

Probably the best known 2 minutes 30 seconds of 'not' https://youtu.be/jt7mbW8ov_U

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Your video stops before the best part:

https://youtu.be/4--IoHXmj2U?t=1204

Steve clearly hates this fucking phone.

Thank you! Also the clip I used seems to have pots and pans banging around in the audio.

Other than allowing them to use iTunes, Apple had nothing to do with Rokr phone.

"100 songs!"

I don't see 'not' there?

It's the brevity and the parts that are missing (eg: 'It just scrolls like butter' or 'isn't that nice? Would you like to see it again?') Instead he just rushes along, hitting the required bullet points. It's probably more noticeable if you get yourself into the mindset of the times (a couple years of anticipation of an iPod phone) and watch in the context of the entire preso.

And yet we wouldn't have had the iPhone without this, so good thing his dislike wasn't listened to.

In the context of the full keynote it was pretty funny. The contrast between all the great announcements that preceded the Rockr was close to 'and lastly there's this phone. It's fine. Okay, good night, everybody!'

Project Purple started in 2004, a year before Rokr was announced. They were aleady building the iPhone and Jobs was very much on board with the idea.

Yea honestly the Rokr seems like an intentional misdirection to throw people off the trail

It was a real product so no clue why they would come out with something to trick people. The Rokr was just a test of the market, could your phone replace your MP3 player? The Rokr wasn't a huge success mostly because the hardware sucked but it did show that people were interested in the idea of having their music on their phone. Once it was clear that the hardware was hampering the coolness of having music on your phone, that was a big green light for Apple to push forward with the iphone. If the Rokr had been more successful, maybe we would have seen more phones come out with iTunes integration and the iPhone would have taken longer to bring to market.

Of course. But I like to imagine Steve knew well in advance there was a huge market for an all in one device and feigned interest in this direction as a quick jab while he was building up the big left hook with the iPhone..

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