https://en.wikipedia.org/wiki/Fully_Buffered_DIMM
That SERDES chip unavoidably increases latency, roughly doubling it. This isn't likely to catch on as the only kind of DRAM in the system; latency is too important.
Maybe we'll see successful systems with two levels of DRAM: small low-latency parallel DRAM and a large heap of higher-latency serial DRAMs. That's plausible.