https://www.nytimes.com/2021/02/03/business/mckinsey-opioids...
If McKinsey knowingly offered advice that led to thousand of deaths then the penalty should be more than $1200/body regardless of what their fees were.
Personally, I think a fine like this is just if it causes consulting firms to think about the consequences of their actions and do the right thing in the future. Making firms responsible for damages they cause would be best. Making it it clearly unprofitable is a good step.
You have to account for not all of these schemes being uncovered. Then you have to add an actual penalty on top of it.
I would really like to see more argument over why jail time is not an appropriate response for senior leaders within organisations that currently suffer nothing more than a fine. Where an organisation has shareholders if the fine is really big then the persons perceived as responsible will, presumably/hopefully, see their career prospects suffer but really to provide an incentive where the benefits can be supremely high I think seeing a few of your peers spending time in jug would help. I appreciate the problem is knowing who to jail and I appreciate that's a hard problem and I don't have a ready answer for it.