Say you want to embed insurance into your product - i.e., let your users purchase it or automatically get from your sale/membership, etc.
You have to do 3 things:
* Design: figure out what you want to protect, the options you offer, when in your user journey, if you charge for it, etc. And find an insurer to take the risk.
* Launch: you have to write code to plug the logic on your website, how to keep track, know who paid what, implement the logic that the insurer requires (e.g., don't insurer users younger than 25yo), etc
* Optimize: after launched, you need to figure out if it's working (conversion, profitability, etc), what do you need to improve, and actually make the changes. It's a ongoing optimization problem.
Our platform provides the tools to help your team do all of that, in different modules. We abstract all the complexity from your core product and give a GUI so your business users can launch and make changes (e.g., increase the price to certain categories of policies, remove age restrictions, etc) without asking you to change hard-coded rules in your product.
I hope this helps, we'd be happy to chat more with you or any others that have questions or suggestions!