I'd reduce the 30 day trial to 14. Doesn't seem like it should take more than two weeks to get value and you can always offer an extension if they need it.
How it's going: one sale as of now (deal is one day old).
To be honest if I ever get in trouble for selling too much on AppSumo this will be a good problem for me. Right now I am looking at getting as much user feedback as possible so no I am not worried.
As of now the product feature set is not so big so support wise I should be fine.
30 days to 14 days that's a good point. I went for the de-facto standard without thinking it too much, if you have more details I'd be happy to learn. I might just try 14 days and see how it goes too.
https://blog.close.com/saas-startups-why-your-free-trials-ar...