The benefits of regularly updating, raising, and tweaking the price of your product often are huge yet it seems that most online businesses don't do it that often. Why is that?
Lot of customers, well mostly fluctuating prices are merely confusing, frustrating, and annoying.
Because it's hard and a small issue can make your current customers angry (especially if your product isn't a SaaS and you lower the price for new customers).
Thanks for the comment. What is the hardest part for you exactly?