What do you say to people who argue that users have more than enough space for large binaries, and if they don't they are not ideal customers (because otherwise they would have the money and desire to upgrade to the bigger size)?
Good question! Many apps are trying to expand around the world and have a global presence. This is actually what originally inspired the idea for Emerge. App size is crucial if you are trying to break into new markets where users might not have the latest iPhone or be on 5G. Generally, we don't think companies want to exclude users because of a technical issue, and engineers are motivated to build the most performant apps they can. A healthy app size is also a good indicator of a high quality app since it affects other metrics such as download and app launch time.