I don't know the answers to all your questions, but I do know that the emphasis is on research, not consumer (or hobbyist) use. I believe the devices are ~free, but each run requires using a consumable part that has to be either disposed of or returned for refurbishment, and I believe these are hundreds of dollars each.
The big advancement is the size and cost of the devices, the fact that a lab can have one on every desk rather than a communal machine that you have to queue your samples up for, or a device you can transport in field kit.
They do have cloud services that do much of the processing for you, but I suspect you'd want to be able to manipulate the data so you'd need your own data processing tools locally. It's not going to give you a 23andMe style report, it's more likely to say "yep, that's a human" vs "you're ecoli". I believe they do have training for how to do this data analysis, but I suspect this is targeted at customers on large contracts.