I know this isn't the type of startup HN is usually interested in, but I value HN's opinion. I view this startup as a way to get a toe hold on something bigger. Something like threadless for socks. Thanks.
Real photographs may give you a leg up on your competitors, but that may be me just pussyfooting around. Have you dipped your toe in the waters to see what the reaction was?
Compare your socks against the others out there - go toe to toe with them.
Darn it, I think I've run out.
I would:
- Size up the buy now and learn more on the front page (I barely noticed them)
- Get a 1-800 number (look for a twilio code, then it's basically free)
Do you ship to Canada?
This may have been your intention, but I can only find one place (on the home page under the Exclusive section) where it mentions cost. I think you should call out how much it costs on the subscribe page.
Also, to nitpick, I'd stick with using either "buy" or "subscribe" instead of a mix.