Absolutely! We need to be held accountable.
> It's nice that there's ways to make this friendlier for creators, but wouldn't most bigger services rather block and build a cheap system in-house than rely on a SaaS/b2b product, if you don't give it away for free or price very competitively?
The biggest innovation of our company is not its technology but the business model. We in fact do give it free to all platforms, rightsholders and creators equally. How do we make money? When there is monetization occurring on the platform, we take %. It's literally the same model of VISA, where cards are free (ok, not all of them) but you pay for the transaction.
Some platforms will still try to build their own internal system, similarly to YouTube's Content ID. However as it stands right now, they are not complaint with EUCD and even they do become complaint, they are retaining extreme liability. We, on the other hand, created a setup where we are able to take this liability from the hands of the platforms while providing best service possible.
We also aligned our incentives with the success of everyone involved. If rightsholders over block, we don't get paid. If platforms can't attract creators because the system is too intrusive, we don't get paid. If creators don't benefit from our system, we don't get paid.
We intentionally built this way. We made it free to allow widespread adoption. We can scale much further than CID (currently can process 1,100 hours of content a second, or 66,000 hours a minute; while guaranteeing 5 second response time with full license being issued) but we also spent last two years working with civic societies, copyright scholars and others to help us build balance system with processes that don't favor one side over the other.
We have still long way to go, but I believe we are on a good path.