I wanted to read this, I really did, but the Time Indicator stated that it was a 2 min read. I'm sorry, that is too long. I ended up not reading; I simply do not have the time. Perhaps Jeff Bezos can get to the point a little bit quicker, the next time he steps down from a key management position in the future. A 1 min read would be acceptable. Thanks to Amazon for including a reading time indicator, I might have wasted my time otherwise.