What other features might they create? Who knows? They're clearly going to bake in anything that makes sense for Twitter-the-business. That's a good thing, as far as I'm concerned.
I don't think you're right that Twitter is particularly dependent on third-party apps. I think we talk in a geek echo chamber that is particularly enthralled with apps, and with the best possible Twitter clients, but that most of Twitter's users --- and, in particular, Twitter's most lucrative users --- could give a flying whale about them. But they do need to share links and photos.