> but they unfortunately apply a one-size-fits-all approach for most of their products and don't give a shit about ergonomics.
Their H1 chipset line includes a fair number of products for different uses, ears and preferences.
AirPods Mark II, AirPods Pro w/ 3 separate tip sizes, AirPods Max, Powerbeats Pro which IIRC had 4 or 5 tip sizes in the box (would have to dig it out to check), the Beats Solo Pro and the 2020 Powerbeats.
Not all of these are good fits on me, and I’ve owned or tried most of them. Pretty sure the remainder of the Beats line sold today that I haven’t listed is still on the W1 which is still a decent enough chip, although I’ve found the H1 to have superior wireless performance in crowded downtown San Francisco where the W1 would have trouble maintaining a connection to my phone.
For all the headphones they sell, I think there are still some gaps in Apple’s lineup to fill and room for other products in the market. I don’t know what their plans are, but if they intend to remain contenders they probably are working on designs that you might like more, unlike say, the mouse, where they made Ive’s platonic ideal of a mouse and seemed to have called it a day, there is no range or differentiation: you can have a Magic Trackpad or you can have a Magic Mouse. I mean that’s fine, I’m happy with my Logitech mouse.