how the hell would 30k users not be enough to pay for servers? if everyone just pays $0.50 a month you got $15k. Congrats!
I recently revamped the app, added features like real-time collaboration, chrome-app integration etc., and put that under a subscription. But have no time to market or spread the word around. Moreover, I'm not sure how to get free users to convert over to paid so, that's why exactly why I think this site is an apt example for this topic.. haha!