Counter-argument: A positively staggering amount of decisionmaking at a company consists of "look at what other, successful companies are doing and mimic them". It's cargo cult management by the very definition: they see the other people doing the correct incantations and bounty fall upon them. Clearly, we just need to utter those same incantations and we'll have the success they did.

And I'd further counter that: yeah, actually, you and your company ARE special. Every company is. There is no One True Way of running a business, or any individual aspect of that business. Everyone's triangulating around resources, people, industry, corporate vision, etc. If anything I'd say the argument that "you are not special" is the fallacy, as it leads directly to the kind of cargo-culting that you see so many failed companies do.

Finally, when we see successful companies, how often is it because they just mimicked what everyone else was doing? Not very frequently, as it turns out. Well-behaved companies seldom make history.