If anybody knows how to get a hold of the book, I would greatly appreciate the pointer. Apparently, once upon a time, Raytheon would send you a copy for free if you asked nicely, but the request mechanism is gone now.
It seems like Raytheon stopped distribution because it was discovered that most of Swanson's "unwritten rules" had actually been written before, by other people, and he had just copied them without attribution: http://www.nytimes.com/2006/05/03/business/03cnd-raytheon.ht...