Do Developers Care About Blogging? Yes, Yes They Do

Key Takeaways from the episode:

* The principles of SEO and writing for a particular audience transfer well across verticals

* The tricky part about getting into SEO as an engineer is that most of the content out there is really oriented towards marketers, especially marketers using WordPress websites.

* Given the positive reception to Monica's course and community, it's clear that developers do care about blogging

* Successful students carefully reflect on each piece of content they create and consider what they can learn from it to improve the next article (super applicable for entrepreneurship also!)

* Systematic thinking can really improve results, and is one of the reasons why developers are well-suited for excelling at blogging and things like SEO - because these activities lend themselves to a systematic approach.

* Thinking about keywords when you write is super important. This is an area where there are a lot of misunderstandings because people get confused with the keyword metatag (which is indeed no longer important). The crux here is thinking about what people will search in Google.

* A lot of people optimize around Twitter - the problem with this is that Twitter is fleeting. Even Twitter accounts with over 250k followers get their blog posts talked about so rarely that it won't generate the kind of meaningful traffic that you can with SEO.

* Crux is: You need some backlinks, and you need to do your keyword research