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It's a decent TechCrunch headline. The idea isn't to be realistic or accurate. It's to portray a startup. And if you take a review site and mix it with Twitter, this is what you would get.

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My point is that you can make a twitter bot to take microreviews for a given topic very easily, and people are already on twitter. e.g.

@blippr i find using the hooks in twitter to be the easiest way to produce a 140 character review. Already sufficient network effects FTL

I knocked something up along those iines a few months ago: http://tweviews.com

Perfect! Though to be fair, a categorized review site wouldn't need to spend characters on @username and specifying the topic.

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