A reliable format for my docs, which is already well supported (and I want a Ragel parser because requirements).
In the long run, I am a Decentralized Web guy, so making Markdown a proper language has its own value.
Your theoretical and well contexted overview of the Web, your mininal formatting overhead (no googles and 5000 cubicles), (single person in charge of content and formatting) view is essential not trivial.