Show HN: Hirundin – make better product decisions

TL;DR: we built something to help you make better product, marketing and design decisions, by thinking critically about your work.

Co-founder here. My wife and I left London 3 years ago when we found we were expecting, and have been working away at a pair of projects since then. The first is now a two year old toddler, and the second is this.

The short version is, I spent 14 years running marketing and design teams/companies, and have been involved in thousands of conversations around product and marketing strategy. In that role, I've spent years playing with the hundreds of tools which give you data on what people are doing, but grew increasingly frustrated with the lack of any tools to help you think about what to do next based on it. My wife, albeit from a different industry kept running into the same issues.

So we set created this. Think of it as the scientific method meets strategy for creative teams.

If you've got any feedback or want a demo, feel free to email me at pete@hirund.in

A little feedback: blog posts about how to use small interesting features can help prospective users form a simple mental model of how Hirundin works. That can help the big concepts presented in the site to stick to something the user already sees some practical value in.

Or: maybe work with a persona for a drive-by visitor who could really use Hirundin but doesn't have a lot of time to read about it or try the demo. Maybe do A/B tests of showing a simple task how to ("how to setup an A/B test and goals with Hirudin"?) and see if it improves the time users spend on the site/demo.

Edited to add: looks really interesting and likely to have big positive impacts for many teams.