How exactly would they do it? Shorting it again would involve calling the top for a stock whose price recently has been unpredictable, but very high.
Writing options seems nuts for something this volatile. I guess they could "buy volatility" with a straddle but again what would the numbers have to be on this where they turn a profit? It's not like the rest of the market is underestimating the volatility, it's evident to everyone.