Basically we need to start thinking of this as a tool that retail investors now have.
So, the hedge funds will have to tread very carefully now regarding the shorts, since at any time the retail investors can unleash this tool against them.
Of course we're seeing a collusion of brokers that can put a dent in this, but I believe overall this will lead to some interesting fundamental changes. It's not just a blip.
Note: I'm just an observer. I have no positions in any of these stocks.