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Comment by sterwill | Hacker News Reader

We're aware of Joe, but we thought people might rather imagine ancient mythological creatures or recovery point objectives instead. :)

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I immediately parsed the name as "ARP I/O". Then wondered if you were IPv4 specific.

I encourage you to strongly reconsider, this morning when I saw your post, first and only thought that went through my head was "Oh this is about Joe Arpio". And it seemed like that connection was intentional - "protect your business" like a Sheriff would. I made connection with "RPO" after reading your post.

Joe Arpio is a convicted felon[0] for contempt of court and treating humans in a sub-human way[1].

I strongly urge you to reconsider this.

[0] https://www.phoenixnewtimes.com/news/sheriff-joe-arpaio-gets...

[1] https://archive.thinkprogress.org/twenty-years-of-in-tents-t...

We're definitely not fans of Joe, and were a little concerned about the association early on, but we've talked with hundreds of potential customers since we started and it hasn't come up yet. A lot of them get the RPO pun quickly, though!

Okay, thanks for the feedback, we'll definitely spend some time talking about it.

Thank you for your response Doug. There is a chance I'm an outlier who has read too much about Joe Arpio.

And apologies for not saying this before: heartiest congratulations for your launch, I wish you nothing but a resounding success, whatever the name may be.

As our friends on WSB say - rocket emoji and moon emoji!

Thanks, we really appreciate the support.

And my sincere apologies for raining on your parade. Congrats again.

That is literally all I could think of when I read the name. If you are an outlier, then I guess I am, too. My immediate, uncensored first thought after reading the title of the post was "What asshole names their business after that guy?". It was kind of hard to even parse the rest of the post after that.

Thanks, we really do appreciate the feedback. We're gonna run some tests on this.

FYI It's spelled "Joe Arpaio" - Actually not the same name as the product here..

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