If the entirety of the human were, functionally, a complex organism then the result of this sudden and energy-expensive outgrowth will likely be a sudden and intense immune response that will have effects beyond those directly involved.
Probably not going to end well, but they'll learn something from it.
Unfortunately, I disagree. I think there will be stories written for the next bit about the handful that make bank, very few stories written about the people who lose their shirts and end up with their financial life in ruins.
When nonsense like this happens again, no one will remember the downside.
The smart people learn from other people's pain.