If they're able to provide great customer service - well, good on them, but I'd much rather the public purse have the money necessary to support people in general. I'm very, very tired of "innovation" being used as an excuse to completely ignore relevant taxes and laws, especially when said innovation is often possible only because of extensive public investment in research, supply chain stability, etc.
(If you're not sure what I'm talking about with that last sentence: read The Entrepreneurial State, or talk to anyone who's ever received a DARPA / NSF / etc. grant, or maybe even just go look at an actual public sector budget sometime.)